I love founder stories, and I hadn't noticed they setup the background with a "quest which is romantically appealing to the target market". Do they? It's a great way to appeal to that market. I mean, if your purpose is to inspire, why not make the setup of the inspiration itself inspiring? It's like a comedian telling a series of jokes, which also setup the main joke.
But the "epiphany" in the article is not an answer but a question... It's a problem, a need, an opportunity - the call to adventure that begins a quest. Key is the compelling sense that if I could provide this thing, in this context, it would be fantastic! It's compelling to the target market as it was to the founder.
It's not just an abstract idea ("hey, tasty food!") but (1) customer need, (2) in a specific context, (3) unmet by competitors. What the article calls the "true big idea" is the answer to the question - the "epiphany" is the question.
I'd love to hear some more one-paragraph founder stories, if you have some...?
But the "epiphany" in the article is not an answer but a question... It's a problem, a need, an opportunity - the call to adventure that begins a quest. Key is the compelling sense that if I could provide this thing, in this context, it would be fantastic! It's compelling to the target market as it was to the founder.
It's not just an abstract idea ("hey, tasty food!") but (1) customer need, (2) in a specific context, (3) unmet by competitors. What the article calls the "true big idea" is the answer to the question - the "epiphany" is the question.
I'd love to hear some more one-paragraph founder stories, if you have some...?
EDIT who needs founder stories when you can have jumping robots? http://anybots.com/videos.html#dexter_jumps_title