Also, the $99 pricing got them a lot of good press because it was a very good deal. An average deal would have no press so no sales, the sales are not a linear correlation of the pricing.
When a cheap tablet is $300-$350, a $150/$200 price point would have netted them just as much press. Frankly, they could have done with a little less exposure.
I live in Canada, I ran out of my house and hopped on the subway the moment I heard the news and I posted the first comment on the TIMN article about the fire sale from my phone on the way. I checked the Best Buy, Future Shop & The Source. I also ordered two online, one from Best Buy and another from Dynamism.
I didn't get a single one, or even see one being purchased. They were all gone in the first 20 minutes from retail, employees bought up any remaining retail stock at smaller or less urban stores that night. Online stores sold out while I was on the subway.
That wasn't just high demand, that was completely insane demand. There is just not a snowball's chance in hell that a $50 bump would have a serious effect, other than possibly dragging the sell out process from minutes to hours. It may have also saved a little money in CSR wages, considering a bunch of businesses had to cancel hundreds and thousands of orders that Monday.
> the sales are not a linear correlation of the pricing.
This is true, likewise it's not this extremely clear line where $100 is absolute Black Friday-esque insanity and $150 is gathering dust on the shelf.
