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Why don't big studios produce content that people clearly want to see? It seems like capitalism should dictate that they chase lucrative markets. Studios regularly produce much more niche content than a Jesus origin story.


You see it occasionally. In the last decade there was Noah, an Exodus movie with Christian Bale, The Shack, and Breakthrough. Probably others. Other than Exodus I think they were generally considered successes.

Go back a little further and you see the Narnia series, which while profitable and generally well received, did not quite turn into the Lord of the Rings or Harry Potter level of success that they were shooting for. There were also a couple of Bible mini-series by Roma Downey and Mark Burnett that were huge hits.

The big studios tend to be like investors though; they are looking for content that will turn into smash hits and spin off even more profitable sequels. There are only so many Biblical accounts that fit the bill, and non-Biblical Christian movies are typically more about personal conflict.




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