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Lift tickets are like 2x what they were 7 years ago. Prices are matching demand, I doubt it's vice versa. Personally, I think social media is the culprit for the increased demand. Previously people in most places barely knew skiing was an accessible thing to do. Now you have mimetic desire from their friends posting glamor shots at the resort for all to see.



"Lift tickets are like 2x what they were 7 years ago. Prices are matching demand, I doubt it's vice versa."

No, there is an intentional shift from a pay-per-use revenue model to a flat-rate "subscription" revenue model.

You are correct - daily rates for walk-up ticket purchases have exploded.

This isn't due to relatively increased demand, however - it is to encourage consumers to adopt the new "pass" revenue model.


The consolidation of ski resorts by just a few companies (e.g. Vail), and the creation of the Epic Pass has dramatically increased affordability and access. Just a few years ago a trip to Vail was a big deal; now it's an easy weekend trip for anyone with Southwest Rapid Rewards and an Epic Pass.


Not lift tickets. Ski passes like IKON and Epic caused an explosion of short term rental behavior.


Also: skiing is fun.


Day lift tickets are up, but season passes aren't changing much. The model is just pushing people to pre-commit to purchasing.


Anecdotally, in Whistler (now owned by Vail), day tickets are nearly double what they were a decade and a half ago. While season passes are nearly half the price.


The individual tickets are 2x as high, but thats an intentional strategy by Veil to make the seasons pass seem cheap in comparison.


Lift ticket prices are designed to make you do the math over a multi-day trip and conclude that it's cheaper to buy the pass




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