frankly I'm surprised they even had to raise funding with their current revenue levels and profit margins.
And an investor might think that the company has peaked already. Everyone knows who they are. And SEO is something that doesn't have a lot of growth for company adoption. It's been around so long, that most people already know about it. So your hope for customer acquisition is to find that one marketing professional that doesn't know about SEO.
"frankly I'm surprised they even had to raise funding with their current revenue levels and profit margins."
You're probably used to reading about early stage funding, where people NEED to raise money. A lot of growth capital isn't about need. It's about scaling the business... Essentially pumping gasoline thru a working engine faster.
"So your hope for customer acquisition is to find that one marketing professional that doesn't know about SEO."
SEOmoz's business has very little to do with people who don't know about SEO. Have you looked at their tool? What you said is like saying that Google Analytics is for the few marketing professionals who don't know about web traffic.
And an investor might think that the company has peaked already. Everyone knows who they are. And SEO is something that doesn't have a lot of growth for company adoption. It's been around so long, that most people already know about it. So your hope for customer acquisition is to find that one marketing professional that doesn't know about SEO.