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This is the official EU legislation explaining what constitutes PII:

https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CEL...

> (30) Natural persons may be associated with *online identifiers provided by their devices*, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them.

Device Identifiers explicitly covered as a definition of GDPR. Further, IPs are also shared if you are behind an ipv4 gateway and these are also covered.




The difference is that the TV manufacturer has to clue who owns a specific tvid. The whole point of personable identifiable information is that you can use it to find the identity of someone. There is no registry somewhere that keeps track of this.




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