Very telling of the financial state of the average American. Everyone is hawking interest-free monthly payments, usually through Klarna (which Microsoft Store partnered with, making this especially strange). Great tool if used responsibly, but given companies advertising increasingly expensive crap and how most Americans can't save $1,000, you know this will just increase the class of the permanently-indebted
It all depends on what these interest free payments are competing with. If it is credit cards, you could tell the story that consumers see through the ruse of credit cards and are looking for a better deal.