> This no longer exists. You need Twitter in perpetuity. If for some reason you’re banned from Twitter (often there’s no reason at all) there goes an entire career and audience you’ve built for years.
For a newsletter at least, this definitely isn't true.
For context, I'm the cofounder of SparkLoop — a referral platform specifically for newsletters.
We see thousands of newsletters growing 5-50% monthly with referrals (and more if they do other marketing stuff).
Except this doesn't work for Substack users, because Substack doesn't support tools like ours.
The problem isn't that "you can't grow a newsletter without Twitter" — it's that "you can't grow a Substack without Twitter".
Just choose a better email platform and the problem disappears.
For a newsletter at least, this definitely isn't true.
For context, I'm the cofounder of SparkLoop — a referral platform specifically for newsletters.
We see thousands of newsletters growing 5-50% monthly with referrals (and more if they do other marketing stuff).
Except this doesn't work for Substack users, because Substack doesn't support tools like ours.
The problem isn't that "you can't grow a newsletter without Twitter" — it's that "you can't grow a Substack without Twitter".
Just choose a better email platform and the problem disappears.