I am saying that rich cool kids buy Apple. And 18-21 year olds are the tastemakers for all the kids younger then themselves and also, sometimes, for adults older then them too.
Please note: I am not saying that you have to think 18-21 are cool, I don’t, but they are by popular definition.
And no, they have no competitor across their product categories. They have competitors for specific products, but no one really goes head to head with them across even half of their products and for most of their products they are #1 by a huge margin:
Luxury Phones
Headphones
Tablets
Music Service
Computers
Smart Watches
They are a leader or top competitor in all of those spaces. Who else can say that?
And no, cool kids do not always go to college.
And no I am not conflating the two.
I am saying that rich cool kids buy Apple. And 18-21 year olds are the tastemakers for all the kids younger then themselves and also, sometimes, for adults older then them too.
Please note: I am not saying that you have to think 18-21 are cool, I don’t, but they are by popular definition.
And no, they have no competitor across their product categories. They have competitors for specific products, but no one really goes head to head with them across even half of their products and for most of their products they are #1 by a huge margin:
Luxury Phones Headphones Tablets Music Service Computers Smart Watches
They are a leader or top competitor in all of those spaces. Who else can say that?