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Yes. Clearly Zuck wants to distance his wider business from the damaged Facebook brand - this intrusive hardware isn’t from FB it’s from Meta!


The problem is that Zuck with his majority control can't really point to anyone but himself as the cause of Facebook's poor reputation.

Him at the helm of a Meta that includes Facebook and Instagram means that it will be 10x harder to differentiate past/ongoing/future abuses in their advertising-driven content products, even if they took a stance that the rest of Meta should try to be based on product/marketplace monetization.




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