It's not a PC it's a case and it was designed for their own team computer needs which is presumably a nice looking case for a high end build to run CAD software.

The number of PC components that look nice, not the designed for gamers RGB aesthetic is miniscule, so they're definitely going to do alright with sales of this.

They were for sale so it's not really about the showcase. This ain't for all synth heads this is for the teenage engineering enthusiast synthheads.