> The problem with this technique is that it can backfire if people start repeating it as what was actually being asserted. For example, the horse paste meme has backfired when it came to Rogan and the CNN doctor. When this happens, now the debunkers are on the defensive and they don't have a great way out of it since they're no longer on the side of accuracy and truth.
This is the problem with tribal audiences. CNN can say to its audience (mainly older liberals) that ivermection is horse paste, and face no repercussions. Conformity is so valued by society as a whole, that no one is going to stand up for the truth on CNN itself. But then in those brief moments when the outside world comes in, their bluff is called.
The right does it as well, and your mockery maximization principle (great name BTW) mandates that the meme is produced solely for their primary audience to sell clicks.
This is the problem with tribal audiences. CNN can say to its audience (mainly older liberals) that ivermection is horse paste, and face no repercussions. Conformity is so valued by society as a whole, that no one is going to stand up for the truth on CNN itself. But then in those brief moments when the outside world comes in, their bluff is called.
The right does it as well, and your mockery maximization principle (great name BTW) mandates that the meme is produced solely for their primary audience to sell clicks.