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Is it also "rigged" if a 3rd party can buy the top spot?

Is the grocery store rigged if they put their house brand on the endcap? Is it different if a 3rd party buys endcap placement?

I expect Amazon to order their search results in a way to maximize their bottom line, i.e. the likelihood of making a sale AND the profit from that sale.

If I change the sort order from "featured" to "avg customer review", Amazon batteries drop down to #26.




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