retailers don't work to hide the name brand option or promote their generic alternative over it, usually. Amazon might well have gone further than advertising tricks; if they just failed to make alternative listing available to some number of users... how could that be proved?
They may not work to hide the name brand option. They just choose to not offer the brand's products in the store at all, right?
We don't hear about Wal-mart deciding to place Procter & Gamble's laundry detergent on the fourth row down and their private label at eye level in the store, do we?
> We don't hear about Wal-mart deciding to place Procter & Gamble's laundry detergent on the fourth row down and their private label at eye level in the store, do we?
Because that's not at all how Walmart operates. All of the laundry detergent is on the same aisle and the generic versions are immediately next to their brand-name equivalents.
They do, though, by giving it favorable shelf space. Sometimes the even put tags on their product that say "Compare to X!" to point shoppers to compare prices with the equivalent product.
