Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

If anyone else is wondering what that "dark social" in the chart is:

> […] social shares that do not contain any digital referral information about the source.

> In contrary to the sharing on social networking service like Facebook, which is done publicly, Dark social is done privately through IRC channels, emails, SMS or simply copy-and-paste and other ways of private sharing.

(https://en.wikipedia.org/wiki/Dark_social_media)



That's an amazingly sinister term to describe what was the norm prior to the rise of Google Analytics and its equivalents.


I thought the same thing. It seems like marketers really hate it though.

> To combat this lack of transparency, websites can include more attractive ways to share links than simply copy-pasting into another application; ...

I guess one man's privacy is another man's "lack of transparency".


> I guess one man's privacy is another man's "lack of transparency".

A good example of this are jobs that post your salary online. Those are usually in government and some NGOs.

Interestingly, some Nordic countries allow people to see each others income tax info.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: