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I mean, it's always been a bit mind blowing to me that companies relied on client-side processing for their business models to work.

It seems like server-side, dynamically generated static content would have at least been explored more than it seemingly has.

I always assumed this was what Google was always trying to eventually get to with AMP.



The people who control the backend servers have an obvious incentive to rip off the ad networks. Clients are more trustworthy in this context.




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