This is how weathering steel works, but for all other cases the instructions are to remove the oxidized layer and apply a protective coat of paint, because rust is typically pourous and provides no protection, but traps moisture.
Also stainless steel has an oxidised protective layer, but its transparent so we don't call it rust
It probably means different things to different people. Usually when I see the term "oxidize" it tends to mean rewrite critical parts of software, but not necessarily the entire thing (like swapping out the TLS library in a C implementation for one in Rust, but the rest of the C program remains the same).
This would be different from rewriting the entire program in Rust.
I’m not Latin expert, but I think iron, or ferus metals are the only ones that “rust”. Raw aluminum starts oxidizing the moment air hits it, anodizing is specially oxidizing aluminum then dying it, and of course this is more true for metals like potassium that dull while you are looking at them, but I’ve never heard anyone say these metals “rust”, they oxidize.
My guess is this means “help fuel the advancement of…” but I’m having a slow day.
I get that there’s also a pun there I think?