Hi HN,
i noticed a lot of football (soccer) clubs in europe are using these "tokens" to give fans new experiences and different perks. It's another way to make money. OK.
What i don't understand is why it needed a blockchain and a token?
> What i don't understand is why it needed a blockchain and a token
It didn't. It's just marketing, using cool new words, etc. There's a slight advantage ( for the clubs) that it isn't geographically restricted as traditional fan engagement/investment/voting are ( e.g. the german system), and you can have fans from all around the world chip in with money, and doesn't actually represent anything ( being a socio in a fan owned club means you're art of the owners, having a fan token means nothing other than the club making money off you and giving you trinkets and asking your opinion on matters they choose).
It didn't. It's just marketing, using cool new words, etc. There's a slight advantage ( for the clubs) that it isn't geographically restricted as traditional fan engagement/investment/voting are ( e.g. the german system), and you can have fans from all around the world chip in with money, and doesn't actually represent anything ( being a socio in a fan owned club means you're art of the owners, having a fan token means nothing other than the club making money off you and giving you trinkets and asking your opinion on matters they choose).