It sounded like someone's hobby site which got unexpectedly big — which, hey, good for them but that's definitely not “… and now we're ready to be a 9-figure company”.
The origin story is that 3 young urban hustlers talking giant miles of smack, making ridiculous claims on the 'pitch stage' in full Millenial bloom, managed to convince some major players that they were onto something huge. I think their talent and boldness convinced some investors to go along, though the total investment seems to be a bit much.
