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They also pivoted their marketing message away from being "for gamers" and towards anyone who wanted "a place to hang out," like developer groups or high schoolers.



Discord’s pushing for school groups to use it, especially with the .edu pop up on launch

Discord School Hubs page: https://support.discord.com/hc/en-us/articles/4406046651927-...

https://www.reddit.com/r/discordapp/comments/p37s7s/so_disco...


Kinda makes perfect sense, Discord is very good addition to subreddit or Facebook group. And barrier of entry is low, just like those two. It fills a niche for audio and chat of large communities.


It's the TikTok effect.




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