OF is a creator platform at heart and not necessarily tied to sexually explicit content except by reputation. There is a likely a huge non-porn market for helping creators of all types monetize their content. The question will be if they can actually get people to completely change their mind about what the platform is for.
For this use case, Patreon & OpenCollective (yes, OpenCollective) is far more established and offers many more features than OF. What's the point in using OF then?
How and where and what USP (Unique Selling Point) is there to OF that Patreon/OpenCollective are missing?
"Network effects" doesn't mean jack, this isn't surfacing a plumber to a user on facebook because friends of friends have reviewed them in their local area..
I agree that there's a huge non-porn market that's likely largely preferable, but said market is already on Patreon which, I think most people would agree, is overall a better platform to begin with.
Honestly OnlyFans has a more reliable website with better UX. Patreon was there first and isn't bad enough to give creators an reason to move, but I don't think it's "better".
And there's Ko-fi for people who do the things that go on Patreon and find Patreon lacking, but want a platform with name recognition. They even added memberships and Discord integration recently.
Perhaps, but OnlyFans will always be a porn site in consumer imaginations moving forward. Nobody’s going to put their wholesome knitting content on there moving forward
Can they possibly have such great IP that has any value over any 'I could clone that in a weekend' (i.e. longer than that, but still not long) jobs? Or other incumbents like Patreon?
They have a solid brand, it isn't what they want, but change that and what else is there?
I laughed reading the title, because it sounds just like 'TikTok bans dances', 'Instagram bans food and candid shots that aren't' to me. I don't use any of these sites, but that's the reputation they have/association I have for them; rebranding away from it when the core is so simple just seems nuts.
I really have no idea. I also don't know whether rebranding is the right choice.
But they have the code, the infrastructure, the marketing department, and all the revenue from their adult services days. So that seems like a pretty big head start over just a clone of their web UI.