Couple that with some of the evidence as to why and you have a pretty good message to get out.
So very many people don't like being told what to do, and all we do is yell at them with commands and imperatives. Personally it has given me a burning contempt for the kind of folks that promulgate this stuff. If someone wants to compel me into action then they need to convince me on its merits, and those merits alone.
Is that a bad thing?
> "Taxes are due by April 15th" would work fine, for example.
"Climate action is due now"