Easily. Currently I have a choice to not use their services and I exercise that choice.
I don't trust Google and I don't trust Apple. Apple can perform the same process on their iCloud servers but choose not to. The way they are approaching the problem speeds up the erosion of privacy.
In other words I reject the false dichotomy you are presenting.
I reject Google spying on everything you do, including buying a copy of your credit card transaction records so they can spy on everything you do in the real world, just as they already spy on everything you do online.
>Google has been able to track your location using Google Maps for a long time. Since 2014, it has used that information to provide advertisers with information on how often people visit their stores. But store visits aren’t purchases, so, as Google said in a blog post on its new service for marketers, it has partnered with “third parties” that give them access to 70 percent of all credit and debit card purchases.
I don't trust Google and I don't trust Apple. Apple can perform the same process on their iCloud servers but choose not to. The way they are approaching the problem speeds up the erosion of privacy.
In other words I reject the false dichotomy you are presenting.