"to whom addiction is an intellectual exercise. Maybe they know someone that may or may not be an addict, and the chances are good, that what happens to that person won't really be life-changing to the person writing about their pet theory."

Spot on. I also got a massive armchair amateurish feel reading it. They feel very comfortable emphasizing that certain lucky addicts can seem to recover and moderate, but don't really seem to put nearly as much emphasis on addicts that might die or ruin their lives if they read that advice and think they can moderate before relapsing again. No mention in the article about %s of addicts these facts apply to, no mention of the author's name or credentials. Just a crappy article that doesn't help the situation at all really.