It seems to be a global trend in countries where there is not proper legislation or heavy lobbying . In my country this has been happening the last four of five years and now the national football cup is now called the betsson cup and all along the matches the commentators refers to the odds and how easy it is to bet using only the app. There is a bet to make on much more than who wins and who looses: spread, number of fouls and types of plays per player and per team, and so on. There was even the chance to bet on the latest presidential election.