Rare and expensive privileges give us satisfaction.

Besides the things we are wired to like for evolutionary purposes, the more expensive and exclusive a thing is, the more we are satisfied with it.

It's not the thing in itself, but the validation we get because it's something done by few.

As soon as you step into a commercial plane you look down for like 1 hour and then go straight to the movies.

As soon as you get in a private jet it seems amazing for like 5 hours before you realize that you are in an RV which is capable of flying.

The half life of non evolutionary driven experiences is very short.