This is not about a company named "Socom", it's about USSOCOM, or the United States Special Operations Command. Journos really need to stop messing up acronyms.
"However, its website explains that the firm has developed a number of proprietary precursor compounds for “nicotinamide adenine dinucleotide (NAD+)” which “is critically important to the function of all living cells.”
https://www.sbir.gov/sbirsearch/detail/1470377
I don't give it to pets though, it's just to expensive