I imagine they will utilize the Basic Attention Token for search ads, in a similar fashion to the rest of their advertising.
From the page:
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> Will I see Brave ads in Brave Search beta? What about Brave Rewards?
> We’re currently thinking through different search experiences to offer our users. Some want a premium, ad-free search experience. Others want a free, ad-supported model. We think choice is best. Brave Ads with rewards is definitely possible, once we’re ready to take on the challenge of privacy-protected search ads.
Right, their current browser ads seem to promise privacy by doing some floc-like thing on-device and preloading a bunch of ads to potentially show so the server doesn't know which ones were shown.
Doing that for a website seems a bit different, but I don't see an issue with the DDG model of doing some very basic targeting based only on the current search term.
I'd be really shocked if it didn't tie to BAT in the Brave Browser, but I am definitely curious what they'll do for people who use it with other browsers.
They say it's their own index. That's amazing if true (I wouldn't put it past them to lie). It's super fast and the results (formatting, snippets, etc) look a lot like Google.
What reason would we have to lie? Thank you for the kind words and support otherwise Please do let us know if there is ever anything we can do for you.
