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website plus gaming, a web game.

My Windows 10 Settings app has a "Rewards" icon. After opening 100 tabs with the Firefox container you get an achievement. On Xbox they have a rewards system for just using your console, like start a few different games.

In the future, the OS will have personalized ads everywhere, "hey buy your favorite cookie now!" inside Outlook, combined with achievements for using it correctly, "Two more emails for Master of Email!"

And of course social interaction, "Ann just saved the file annual report. Do you want to like and share?"

You also have to buy usage time with gold coins or wait 24 hours.



The rewards basically encourage you to help some PM hit their KPI metrics for career cred.

Complete BS imo, and I work at MS.




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