In France McDonalds partnered with a book publisher to create a whole new collec... | Hacker News

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		hrktb on May 26, 2021 \| parent \| context \| favorite \| on: Amazon acquires MGM for $8.5B In France McDonalds partnered with a book publisher to create a whole new collection to bundle books with Happy Meals. Small steps yet, but they could be getting there.

tguedes on May 26, 2021 [–]

For years McDonalds and other fast foods in America bundled toys with Happy Meals. Building cheap little toys is way less expensive than big budget media.

asdff on May 26, 2021 | [–]

Happymeal toys probably cost McDonalds nothing. I'm sure Nintendo was covering the cost of those Pokemon. It's advertisement.

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