And if you lived in a location close enough to a city to receive the airwaves. I do not see what that has to do with it, but you can swap out NBC for a non broadcast media owner like Comedy Central.

Point is content is more accessible and cheaper than it has ever been in history, and that is partially due to the elimination of middlemen like cable/satellite TV distributors.

But media is always going to have an owner, who is always going to be able to license it to whoever they want at whatever cost they want.