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Is this suggesting we could actually live without Facebook, Google and Twitter.

Many of us did that for many years of our lives. At the time, I never anticipated with the internet and eventually the web is that people who had never experienced life without it could so easily be caused to lose sight of what is possible, in favor of the mess we have today. The biggest impediment I see to positive change is that younger generations are being indoctrinated into a world where "tech" companies, intermediaries supported by advertising, are perceived as an essential part of using the internet. This is of course patently false. But these companies are ultimately surveilling and controlling the dialogue. After all, internet subscribers use these "tech" company intermediaries to communicate.

Before advertising took over the internet, the inter-network's user base was relatively small. Folks who used the internet recreationally during that time were likely to be technically minded people who enjoyed computers, the type of people many of which who are working with advertising supported "tech" companies today. Few of them are going to portray an advertising-free internet as a viable option. Their livelihoods today depend on advertising. Supporting Big Tech is their "work".

Anyway, it is good to see at least one commenter can contemplate a better course for the future.

It is possible to communicate and share over the internet without the use of Big Tech. However, as long as advertising-supprted "tech" companies sit between users, operating as intermediaries, that truth will keep getting buried deeper with every new generation.




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