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Your framework looks good enough and there’s lot of great advice on this thread already.

Have you considered narrowing down on a market segment? A segment could be an industry (banking, finance, e-commerce), or a delivery model (B2B SaaS, B2C SaaS, mobile apps) or a technology domain (ML, analytics, cryptocurrency, mobile). Depending on your skills and experience, you’re more likely to identify problems to be solved in a segment that you understand well.

Have you made stuff that people wanted, in the past? It could be a small app or library, or even a piece of writing that became popular because you anticipated what people needed and catered to it. If not, give that a try as it will force you to walk the customer discovery process in a concrete way.

The “org” and “business” parts should come much later if you’re a first time entrepreneur. Identifying a concrete customer pain point (even if small) and building a solution for it should be top of mind and occupying most of your mental bandwidth. Attention to other details should be only in service of that.




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