Google search is technically the best it has ever been with its use of Bert and Passage Ranking. Ironically, this has had the unintended effect of forcing content-farms to produce more realistic content that resembles the babbling of GPT2, where you can’t just skim the content to immediately recognize it is babble. This means that while there may actually be fewer content-farm results in our searches, it costs the user substantially more energy and time to filter those results out manually.
Google search may be dead in the sense that Google has gone as far as it can go in ranking the relevance and quality of content. What we need is a value ranking of content — contextual to a specific person’s needs rather than as an answer to a one-line query.
The reason so many of us append “Reddit” to our queries is because humans are the only things on this planet capable of making evaluations about value. At least, for now.
Google search may be dead in the sense that Google has gone as far as it can go in ranking the relevance and quality of content. What we need is a value ranking of content — contextual to a specific person’s needs rather than as an answer to a one-line query.
The reason so many of us append “Reddit” to our queries is because humans are the only things on this planet capable of making evaluations about value. At least, for now.