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You’re biased as someone who presumably likes Reddit and wants to read an internet forum. I wouldn’t be so fast to assume it’s the best result for everyone.

For example, I would wager the average person is happy with the results of googling “best running shoes” over “best running shoes reddit” where an authority like RunnersWorld.con pitches some shoes with a quick blurb.

Meanwhile, I clicked through some threads on r/running and it’s the usual mix of ok advice couched in banal, inconclusive convo, rants, and infighting. We’re used to wading through the cesspool, but the average person just wants some damn shoes.

I think adding reddit to your search query and being happy with the result isn’t a knock against google, but you just knowing what you want, shaping the query to match it, and google delivering. Seems like a non sequitur when used as evidence of google’s decline.




In a sense I am biased, because I do like Reddit.

But in the last year every time I've needed to find real reviews about something it's the only search results that weren't bot spam or obviously copy and pasted product descriptions from someone that hadn't ever touched the product.

It could be that I'm just searching for different things, but I'm not the only one that has noticed. I've seen the "add reddit" suggestion from a bunch of unconnected people on Twitter as well, one of whom started off with "I hate reddit, but..."


I wonder how many companies have realized this new search pattern and are already astroturfing on Reddit. Everyone is assuming the content/reviews from Reddit are authentic but a good amount might not be.




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