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A 10% profit can be a lot, if like many restaurants you're pulling $5-10k in revenue in a day. Many owners own multiple restaurants, too.



It's a hugely risky business, especially if you're not a national chain. Most mom-and-pop restaurants don't last long. 10% isn't that big a return for that kind of risk.


It's not a 10% return on investment, it's 10% profit.




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