If their entire European, Australian and New Zealand operations weren't profitable, why would they run them at all? They wouldn't use American profits to support them, they'd shut them down.
Mm does this make sense: Profitable is a spectrum, end of the day it all reports back through McD USA. ebtida in EU might be a bit lower than ideal because of laws changing over time. So, to make numbers, they can juice things in USA.
You are aware that you can either use soft language, or discuss in the terms that are actually used, right?
What’s more important: sensitivities or understanding how the decisions actually work so you’re in the mix to change things with the audience to change it?
They can wait out ethics based arguments for decades, and they do.
The moment a community activist actually starts calling corps out on their sh*t from the perspective that’s actually used to build these policies, then the corps lose their main advantage which is ignoring calls to ethics like this which don’t work as they’re not at all related to the MBA’s incentive structure who makes that decision.
