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No, "the medium is the message", and not really "the consumers". Again, back to Ben Franklin, the "medium" was the printed word, and the media still has that. Last century we got radio and then TV. On radio, the number of stations is tiny: Drive across the US and see that mostly the content is pop music, sports, and religion. That's all folks. Long TV had just 3-4 networks. Yes, cable TV has hundreds of channels, but for information my TV gets just ABC, CBS, NBC, MSNBC, CNN, FOX, PBS, C-SPAN, CNBC, BBC business news, and Bloomberg business news. That's still not very many channels.

If I were an executive at the head of one of those, then I'd likely go ahead and upchuck and put out the same total BS they do now. Why? Because it's about 99 44/100% light enterainment instead of information. They have an absolute phobia at getting at any very serious information. In particular, they have to stay way below the average level of HN. As I wrote above in this thread, apparently hated by several people, the contents has to be at the 4th grade except math at the 2nd grade and sex at the 10th grade.

You want to blame this low grade nonsense on "the consumes". Well, with more channels, e.g., via the Internet, we can get, e.g., HN, and that's MUCH better, more technical, more advanced, more thoughtful, and MUCH less just formula fiction entertainment.

With still more development of the Internet, we will be able to get some really solid information. Some such information leaks out in places now via university material, some quite specialized Web sites, some industry sites, and more. E.g., there's a Web site that wanted to talk about electric cars. So, I got into a big debate with someone. We had to get into capacitor math. So, I got out my college E&M text, read up on capacitor math, and typed in the math to support my position. The other guy didn't like my math. Finally the site moderator found a good expert on capacitor math, etc., had my post 'reviewed' and pronounced correct. Got'a tell you, won't see any capacitor math on ABC, CBS, ..., not even PBS.

The media WILL "reflect the nature of the consumers" when we can have enough channels and bandwidth to partition the consumers into many thousands of categories. Then in some of the categories we will be able to get some really good stuff. Actually we have the channels and bandwidth now, but the exploitation of the Internet is not nearly complete yet.



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