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Not to mention how freaking harder is to startup it from South America.

Observation: the topic of "think mobile and platforms" yes, but they're a plus (not the core of the thing.) Besides, relying too much in platforms are a bad idea (adds to the equation some risks parameters that are out of your control.)

The best is to start with the epicenter and iterate often keeping happy the people that will leverage you to ramen profitable.

Lastly, the epicenter should be human centered.




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