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You find it that hard to believe that someone typed the wrong date into a CMS?


No, but I find it very hard to believe that a gigantic company had a press release finalized and sitting in a CMS a month in advance, just waiting for time to pass.

(Source: have worked in 3 large public companies and seen how these things come down to the wire with approvals from PR, Marketing, IR, Legal, Country Leadership, Corporate, etc...)


Exactly.

If I had a dollar for every press release at every public company that was written and finalized a month in advance...

...I'm pretty sure I'd have zero dollars.




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