Despite all the focus on Tesla, companies that makes a minimal, good and inexpensive electric car/truck will win big as far as I'm concerned. Bonus points for an iconic look.
Both of those are hard. A big powerful sedan is the best case for electric. You get the big power for free, and you don't end up that heavier or more expensive than a powerful gasoline drivetrain.
Small low power cars and trucks that need to be able to tow are the worst case. Giving up the big power doesn't really save you any mass or cost, and trucks need a bigger gas "tank". But perhaps if the tabless and structural battery thing works out, it will get us to both of those cases.
Base model ID.4 SUV for approximately $33,000 (price taking US government tax break into account. $39,995-$7,500) is getting very close to that. A mid-20's priced EV would be amazing but low 30's is starting to get within range of a lot of people (and it ends up being nearly $10,000 less than nearest competitor Tesla's Model Y... best price I could find was $41,290... which sadly no longer qualifies for the same tax break. If it did I would probably say the Tesla is a better deal).
