As a black man in tech, I can say its always frustrating to me when a company tells me what I should be offended by. The master word has never even crossed my mind in that way, I've always thought of it as in the music term. Its one of those settle racist things that I've noticed time and time again in tech. Its as if a bunch of white people come together to prove how "not racist" they are to their other white friends. They start to try to out do each other so much It starts to have the opposite effect and alienates people that just want to be treated normal, not like former slaves.