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It doesn't take a brilliant mind to sell them, though, so in that respect it's a waste.

You need brilliant people if you want to fan the flames of emotional need in your customers, pursue deliberate brand segmentation and diversification and other stuff like that which takes traditional commodity goods and mutates them into the Swiffer Max Wipes Mop Pack EX Refills or whatever but culturally soap on its own sells itself at this point.



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