I don't know, I think you have it the other way around. Content and apps are a means for generating ad revenue- the advertiser is the customer.
Lots of technical value gets created in the process, but as companies like Facebook and Google have grown up, they've realized who their real masters are (not the user). See the recent $400m Admeld acquisition rumor to see this in action with Google.
OTOH Apple gets paid by the consumer. They're a real product company.
Lots of technical value gets created in the process, but as companies like Facebook and Google have grown up, they've realized who their real masters are (not the user). See the recent $400m Admeld acquisition rumor to see this in action with Google.
OTOH Apple gets paid by the consumer. They're a real product company.