Reading the title makes me think of “Who does number two work for?”[1] which in turn sums up my work in development; I yell at the data and push it into the toilet, while the guy in the other stall encourages me to do whatever it is he thinks that I’m trying to do.

[1]- https://youtu.be/nmJKY59NX8o

That was my first thought too ^_^

Followed closely by "Data works for Picard."

Edit: and I only just noticed your nickname!

> firms that create, gather, and sell data about us for their profit, and not necessarily—or even secondarily—for our benefit.

Military Unit Conducting Drone Strikes Bought Location Data from Ordinary Apps - https://news.ycombinator.com/item?id=26367747