I love this post simply because I am from the south, in the midst of a startup, and have had similar thoughts from time to time. But there are a couple of things to remember. The free market forces are determined by the demands of the people. We need reality but we also need entertainment and escape every once in a while. That's what the twitters, facebooks, etc. of the world are for. They provide an outlet to socialize and connect and are beneficial in those ways. And while many of these startups probably won't benefit a couple in Tupelo, MS specifically, I guarantee you they are okay with that. The man in the article had a law degree and was doing what he loved and the woman teaching, which she presumably chose out of passion, not the desire for money. This couple could be as happy as any. It is not our job to focus our creations on benefitting them, because they are perfectly happy with their lifestyle. If they weren't, they would change it. Creations of new enterprises, no matter the focus, creates jobs and tax money for those less fortunate. That is enough in my opinion.