As a digital artist I find them highly intriguing to consider. As a person I still can't figure out why people would be paying me for a hash and not actually get anything.
It's speculation. People who buy highly expensive pieces of art and store them in a vault in Geneva* don't enjoy them in any way. It's a value store.
Why not buy Bitcoins instead? I think it has to do with the cool factor. It feels probably better to own an NFT than a Bitcoin, as it feels different to own actual art than stock in the Coca-Cola company.
(I can only guess though, I have never owned any of those.)
1. Money Laundering: If you made money from a pump and dump or something otherwise nefarious that you want to convert back to USD and explain away, a good way is to mint digital art and sell it to yourself. Then when you report it to the IRS you made $100,000 from selling digital artwork to an anonymous buyer instead of from insider trading a low market cap coin. This is not so different from how art works in meatspace (see Mark Rothko).
2. Charity: It's hard to really grok this if you don't live in the crypto world but people make insane amounts of money from Ethereum. I know multiple people who are under 30 and have each made upwards of $500,000,000 from buying ETH in the presale / insider trading in bull markets. Generally someone who bought into the ETH presale is a mega crypto bull and keeps a large percentage of their net worth in crypto. It's trivial for them to support artists by buying their artwork for a minuscule fraction of the money they've made. What sounds like "buying a .jpg for thousands of dollars" to someone not in this world, is more like the crypto equivalent of tipping a live streamer a bit on twitch.
I think it's really similar to art. It's more about your relationship with the artist or the emotion that makes you want to own the original... And of course, the art market.
