My kids _love_ Beyond Beef; to the point that they ask for "the real beef" when I cook "beef" items, like burgers and meatballs, with literal real beef.

I've tried the other fake meats on them; like Lightlife and St. Ives. They won't touch it, and I find cooking with the other fake meats is just ... nowhere near as good.

Beyond beef is awesome. I wish it were cheaper.