> Companies like McDonalds, KFC and PizzaHut are responsible for the normalisation of industrial food production that is causing widespread environmental destruction and they have no incentive to solve the problems it creates. Switching to plant-based alternatives will simply change where the damage is done.
This seems like a reasonable prior, if you had no evidence about the specific harms of meat production vs. Beyond Meat. But given the widely documented harms of beef production (devastation of the Amazon for soy feedstock/grazing, GHG emissions, water usage, etc) and the lack of evidence of similar levels of harm from potential replacements like Beyond, I'm curious as to why you're indifferent to potential improvements in the worst parts of the food supply chain.
It seems like a non-sequitur; "McDonalds' current practices do harm, McDonalds is considering a new product, therefore new product must do equal harm."
It sounds like you do care about the harms; do you have specific evidence/comparisons that indicate Beyond actually is as bad as beef for the environment?
My model here is that companies like McDonalds are completely indifferent to the negative externalities they impose on the environment, except inasmuch as they become financial/reputational liabilities. I see no reason to assume that a plant-based alternative must, a priori, be bad, just because McDonalds are rolling them out.
As a thought experiment, consider if they had vat-grown beef, produced in each store. This might have the side-effect of halting environmental devastation and reducing CO2 emissions from transportation. Would McDonalds pay extra for this? Probably not. But if it's significantly cheaper than farmed beef, then I think obviously yes, they would use it. I don't think you could make the generic statement "switching to vat-grown alternatives will simply change where the damage is done" without providing a more rigorous analysis of the specific processes involved.
This seems like a reasonable prior, if you had no evidence about the specific harms of meat production vs. Beyond Meat. But given the widely documented harms of beef production (devastation of the Amazon for soy feedstock/grazing, GHG emissions, water usage, etc) and the lack of evidence of similar levels of harm from potential replacements like Beyond, I'm curious as to why you're indifferent to potential improvements in the worst parts of the food supply chain.
It seems like a non-sequitur; "McDonalds' current practices do harm, McDonalds is considering a new product, therefore new product must do equal harm."
It sounds like you do care about the harms; do you have specific evidence/comparisons that indicate Beyond actually is as bad as beef for the environment?
My model here is that companies like McDonalds are completely indifferent to the negative externalities they impose on the environment, except inasmuch as they become financial/reputational liabilities. I see no reason to assume that a plant-based alternative must, a priori, be bad, just because McDonalds are rolling them out.
As a thought experiment, consider if they had vat-grown beef, produced in each store. This might have the side-effect of halting environmental devastation and reducing CO2 emissions from transportation. Would McDonalds pay extra for this? Probably not. But if it's significantly cheaper than farmed beef, then I think obviously yes, they would use it. I don't think you could make the generic statement "switching to vat-grown alternatives will simply change where the damage is done" without providing a more rigorous analysis of the specific processes involved.