Offering alternatives to people who prefer to eat plant based meals rather than meat based ones is hardly a "crusade against meat". I understand you would feel attacked if these corporations were going out and saying "no more meat" in reality, they are just putting 1 or 2 options on the menu which allows people who don't want to eat meat to still eat unhealthy takeaway. No one is trying to force you to not eat meat. But the status Que you are trying to desperately defend has people choosing a vegans or vegetarian diet completely unwelcome at mainstream fastfood restaurants because there is nothing for them on the menu, not even the french fries are vegetarian. And for what purpose? KFC and McDonald is just as happy taking your money and slinging over a burger without a patty as one with one. So why shouldn't they offer plant based alternatives?